Client:
1-800-Flowers.com
Fictionate.me is a web platform that connects writers with readers. Writers can publish and sell their books chapter by chapter, while readers can discover new and interesting authors, follow and support them. Additionally, every work published on Fictionate.me includes a free audiobook version.
SERVICE
Design System
UI Design
Brand Identity
White-label Solution
TIMELINE
Aug 2021
Feb 2022
TOOL
Challenge
Authors who choose to publish their books chapter by chapter must invest both time and money in creating a blog to sell their work. Meanwhile, readers are searching for fresh and engaging authors and a streamlined way to discover and support their favorite writers directly, without intermediaries like traditional publishers. Create a mobile version of Fictionate.me that enables readers to discover captivating new authors and books, follow their favorite writers, and stay connected with them.
Muge Unlu
Design Team Lead
SmartGift® for Business is a corporate gifting platform by 1-800-Flowers.com, offering AI-powered gift recommendations and easy, personalized, automated sending to simplify and enhance business gifting.
MY ROLE
I worked as an independent contractor, and the end-client was 1-800-Flowers.com. As the Lead UX Designer, I collaborated with the VP of SmartGift, engineering, and sales teams to understand business needs and user pain points. Together with the design team, we ran usability tests. Based on findings and team feedback, I led the redesign of the user experience to create a more intuitive and streamlined gift-sending process.
I created interactive prototypes, ensured consistency using our design system, and handed off final designs to the front-end team. The design team also conducted a design QA to ensure high-quality implementation. Additionally, I reviewed Figma files for other merchants, to maintain visual consistency across the white-label platform.
My Solution
User flow
Wireframe
Design System
Outcome
Authors who choose to publish their books chapter by chapter must invest both time and money in creating a blog to sell their work. Meanwhile, readers are searching for fresh and engaging authors and a streamlined way to discover and support their favorite writers directly, without intermediaries like traditional publishers. Create a mobile version of Fictionate.me that enables readers to discover captivating new authors and books, follow their favorite writers, and stay connected with them.
